Contracts, quotes and proposals: side by side
Qwilr vs PandaDoc: which proposal software is right for you?
PandaDoc centres on documents, CPQ and contract automation.
Qwilr takes a different approach, built for interactive, web-based proposals with live pricing and analytics that suit teams who want their proposals to feel like a premium, on-brand experience, whether that's a growing sales team, an agency, or a larger, process-driven organisation.
Trusted by 5000+ customers
In a nutshell
Choose Qwilr if
- Proposals need to look and feel like a premium brand experience
- Buyer engagement matters, and you want to know when, where and how long prospects read
- You want live, interactive pricing that buyers can explore themselves
- You want e-signatures and payment collected on the same page the buyer accepts
- You are a growing sales team looking for a fast, straightforward implementation
Choose PandaDoc if
- Your priority is contract and document automation at scale
- You need advanced CPQ with product catalogues and complex pricing rules
- You run high volumes of approval routing, audit trails and legal workflows
- You want a free e-signature tier to start
We get weighed up against PandaDoc, a lot
Qwilr and PandaDoc are proposal software built for different jobs. PandaDoc treats a proposal as a document, built around templates, dynamic fields, CPQ and contract automation.
Qwilr treats a proposal as an experience: an interactive, web-based page with live pricing, embedded video and section-by-section analytics on how buyers engage.
Qwilr suits any team that wants proposals to look premium and wants visibility into buyer behaviour, from growing sales teams and agencies to larger, process-driven organisations managing complex deals. Both platforms offer e-signatures and native CRM integrations. The detail below breaks it down feature by feature, so you can see which fits how your team sells.
Elevate your buyer experience beyond static PDFs
Leave behind PandaDoc's word-processed documents and enable your buyers with interactive proposals.
A solution that goes beyond e-sign & document workflows
Qwilr customers create documents for the entire buyer journey – from marketing material, the initial proposal, contracts and customer onboarding.
Get notified when buyers engage
Unlike PandaDoc, Qwilr's unique engagement algorithm tracks when buyers become engaged and disengaged. Get notified so you get in touch with a buyer when it's most relevant.
What are the key differences?
Customers choose Qwilr because they're looking for something different that positions them as forward-thinking, stops buyers in their tracks (document fatigue is a thing), and gives them data on what people are engaging with at a more granular level.
Here's what really sets Qwilr apart from PandaDoc
Qwilr treats a proposal as an experience. PandaDoc treats it as a document. When you build in Qwilr, your proposal opens as an interactive, mobile-responsive web page, and every interaction is tracked, so you know which sections held attention and when a decision-maker returned for a second look.
Neither approach is wrong, the right choice depends on whether your deals are won on buyer experience and engagement, or on document throughput and contract complexity. For most growing sales teams, the proposal is the moment the deal is won or lost, which is where Qwilr's approach to proposal management does its best work.
Fastest proposal solution to implement
According to G2's data, Qwilr is faster to implement and delivers return on investment 2+ months quicker, making it the tool of choice for growing sales teams.
Create client-ready proposals, quotes and contracts in minutes
Qwilr's editor is pre-loaded with 150+ templates, so reps can build a polished, on-brand proposal without waiting on design or wrestling with formatting. Saved blocks, smart templates and a shared content library keep messaging consistent across the team. Because each proposal lives on the web rather than in a PDF, it can carry embedded video, interactive pricing and calculators that a static document can't. PandaDoc's editor is built for structured documents, dynamic fields and CRM data, which suits teams sending contracts and standardised agreements at volume.
Explore templatesShare proposals as interactive web-pages
A Qwilr proposal opens as a living web page rather than a PDF, sometimes called a digital sales room. Buyers can open it on any device, explore optional line items, adjust quantities in interactive pricing, watch a short video from their rep, and accept on the spot, with no download or pinch-to-zoom PDF involved. A branded, interactive experience like this tends to keep buyers engaged for longer and makes pricing easier to understand, which usually means fewer follow-up emails and a faster path to a signed deal. PandaDoc's web viewer is stronger than a static file, but the experience still stays anchored to a document model.
Try our AI proposal generatorUnderstand your buyers better with analytics and notifications
Qwilr's proposal analytics turn a silent waiting game into a data-backed follow-up. You know when a buyer views, signs, pays, becomes engaged or loses interest, and which sections and interactive elements held their attention. If a buyer forwards your proposal and three new people open the pricing section, that's a signal a decision is close. PandaDoc shows when a document opens and how long recipients spend on each page, useful for compliance but lighter on buyer-behaviour insight. When a proposal goes cold, you know that too, before it costs you the quarter. This buyer engagement data helps reps prioritise the right deals and gives RevOps a clearer read on pipeline health.
Learn moreMake decision-making a breeze for your buyers
With Qwilr, your buyers can choose, sign and pay in one flow, without switching tools or tabs. It's a simpler way to move from acceptance to a signed, paid deal.
Integrations that cut manual CRM work
Qwilr connects natively to HubSpot, Pipedrive and Zoho CRM on every plan, with Salesforce added on the Scale plan, so reps can build proposals from CRM data and, where supported, trigger CRM updates from proposal events. It also connects to Stripe for payments, Slack for notifications, Quickbooks for invoicing, and Zapier for the rest of your stack. PandaDoc's CRM integrations, including Salesforce, start from its Business plan, plus a strong API for custom RevOps builds. Either way, check which tier actually includes the connection you need before assuming it's bundled in. Explore integrations
How do Qwilr and PandaDoc compare on security and compliance?
PandaDoc offers SOC 2 Type II, GDPR compliance, granular permissions, audit trails and legally binding e-signatures with full signing records, which suit regulated and enterprise buyers. Qwilr also provides enterprise-grade security, including SOC 2 and GDPR alignment, secure hosting, custom permissions and identity verification on higher tiers. E-signatures are built in and legally binding. Standards are updated regularly, so confirm current certifications with your shortlisted vendors during your evaluation period.
Onboarding and customer service support
Qwilr is well known for fast onboarding and responsive support. Most teams are up and running in days, not weeks, with help documentation, live chat and onboarding guidance. Higher tiered plans add a dedicated customer success manager to help build templates and workflows. PandaDoc offers support across chat, email and a knowledge base, with implementation help on higher plans, though onboarding can take longer when configuring CPQ and approval workflows. If speed to value matters and you want to send your first proposal this week, Qwilr's lighter setup is an advantage. If you're rolling out a broader agreement workflow across departments, PandaDoc's implementation support is built for that scale.
TL;DR: why sales teams, agencies and enterprises prefer Qwilr
Speed
Interactive, brand-led proposals tend to win pitches, and QwilrPay collects deposits on acceptance.
Clarity
Interactive pricing and a clean acceptance flow suit scoped engagements.
Deep data
Granular visibility allows for more customised follow-up to close more deals.
Flexibility
CPQ, approval routing and governance suits large, process-heavy organisations, while SMBs can look bigger and close faster.
The final verdict
Qwilr and PandaDoc are both strong proposal platforms, and the breakdown above still holds: pick the one that matches how your team wins deals. Qwilr tends to suit teams that want the buyer experience to be the edge, with interactive, web-based proposals, section-level analytics and embedded payments built to engage buyers and close faster. PandaDoc tends to suit teams whose priority is document automation, CPQ and contract workflows at scale. See the full pricing breakdown for either platform, or if PandaDoc isn't the only alternative you're weighing, see how Qwilr compares to Proposify too. If you're still unsure, the fastest way to decide is to build one real proposal in each and see which your buyers respond to.
Hear from customers who chose us
Qwilr is such an effective way to deliver proposal documents compared to traditional tools like PandaDoc/Docusign, etc.
“I love the live link. It’s been really helpful to be able to make changes on the fly and not have to resend a bunch of documents. It’s a much better customer experience than someone needing to look through multiple versions to find the most current one.”
“Sometimes, we’re not even able to get in the room. Our proposal has to be the representation of the salesperson and have all the information a customer needs because our product is complex.”
“On a functional level, we really appreciate how Qwilr allows us to password protect and digitally sign our proposals to improve privacy and security with clients. Also, the ability to track page views on live proposals has helped us better focus our time and efforts on pursuing quality leads.”
“We’re seeing deals close a lot faster while also adding a level of professionalism and enjoying powerful insights. None of these things we were getting through the use of PDFs and e-signature software alone.”
The proof is in the results
Brands like Meltwater, SiteMinder, and Thomson Reuters are using Qwilr to impress buyers, speed up sales cycles, and reduce sales admin work with an interactive and personalized space for every buyer.
500+ 5-star G2 reviews
Win rate
Increase in win rates with Qwilr.
ROI
To see a full payback.
Time saved
Reduction in time to close deals.
Reduction in time spent creating sales materials.
What people are saying on G2
Loved by over 5000+ customers. What people are saying about Qwilr on G2.
Completely transformed my sales and proposal process!
“I love how easy it is to create an interactive, immersive, and fast-loading proposal page that is geared and aimed at maximising conversions.”
Favorite Sales Tool!
“There is so much that I can do with Qwilr. We've been able to build several sales templates and then depending on the needs of our clients, choose the right template which means that we can speed up our sales process.”
Qwilr has changed the way we sell.
“Qwilr pages are beautiful & simple, and they set us apart from the competition. They are much easier to edit than other proposal services out there — meaning we can send more quotes in a shorter period of time.”
Proposal generation that's easy and beautiful
“Consistent appearance of the documents we create with Qwilr means that our proposals always look good and feel like us. The extensive library functions make it possible to reuse content easily and save time.”
Transformed our quotations!
“I love how visually appealing Qwilr is in regards to the proposals we send our clients. We've had really positive feedback, even from people very high up at Apple.”
Game Changer for Our Business
“We're solving the problem of dead quotes that lose momentum with Qwilr. We leverage the ability to see times quotes have been viewed quite a bit.”
Qwilr vs PandaDoc: frequently asked questions
Qwilr is better for interactive proposals, buyer engagement and a modern sales experience. PandaDoc is built for document automation, CPQ and enterprise contract workflows. Growing sales teams that win on buyer experience tend to prefer Qwilr. Operations-heavy teams sending high volumes of contracts often prefer PandaDoc.
Yes. Qwilr is one of the most popular PandaDoc alternatives, especially for teams that want interactive, web-based proposals instead of document-style PDFs. It offers stronger proposal design, section-level analytics and embedded payments, while covering the essentials like e-signatures and CRM integration.
The main difference is philosophy. Qwilr builds proposals as interactive web pages focused on buyer experience and engagement. PandaDoc is a broader agreement platform focused on documents, CPQ and contract automation.
Qwilr generally offers deeper buyer analytics. It tracks section-by-section engagement, return visits and which stakeholders viewed each part of the proposal. PandaDoc provides viewer tracking, activity reporting and audit trails, which are strong for compliance but lighter on buyer-behaviour insight.
PandaDoc has the lower entry price, with Starter beginning at 19 USD per user per month billed annually. Qwilr Starter begins at 35 USD per user per month billed annually and includes analytics, QwilrPay, e-signatures and HubSpot, Pipedrive and Zoho integrations. See our pricing page or read PandaDoc pricing compared for a fuller breakdown, and confirm current pricing on each vendor's site.
Qwilr is a strong fit for agencies, because its interactive, brand-controlled proposals help pitches stand out, analytics show which prospects are engaged, and QwilrPay collects deposits on acceptance.
Yes, with both, but differently. Qwilr includes built-in e-signatures and QwilrPay, so buyers can sign and pay on the same page they accept. PandaDoc includes e-signatures and connects to payment gateways.
Not fully. Qwilr's interactive pricing covers most straightforward, quote-to-close scenarios, but PandaDoc's CPQ is built for complex, multi-tier pricing and large product catalogues. Teams with simple pricing tend to find Qwilr's built-in quoting enough. Teams with complex configuration rules usually still want a dedicated CPQ tool.
Most teams send their first Qwilr proposal within days, since existing content gets rebuilt into templates rather than migrated file by file. There's no automatic PandaDoc import, so plan for a short rebuild of your top few templates rather than a straight data migration.