Qwilr vs Better Proposals: which proposal software is right for you?
Better Proposals is built around speed. Pick a template, send it, get it signed.
Qwilr is built around what the proposal does once it is open, with pricing buyers configure themselves, engagement reported block by block, and a score that tells a rep when a deal is warming up.
Where Qwilr goes further
See inside the page, not just which page
Better Proposals reports at page level: when a proposal was opened, which pages were read, in what order and for how long. Qwilr reports inside the page, block by block, and captures who each viewer was so you know which stakeholder read the pricing and which skipped it.
An engagement score, not a report to read
Qwilr's engagement score watches how a buyer interacts with the proposal and tells a rep when interest is building or dropping away. Nobody has to open a dashboard and interpret it, and you can adjust the proposal while the deal is still live rather than learning from it next quarter.
Pricing a buyer can shape themselves
Qwilr's quote blocks let buyers switch packages, adjust quantities and add optional items, with the total updating as they go and ROI calculators alongside to make the case. They then sign and pay on the same page.
What’s the difference?
Every row below can be checked against either vendor's own documentation.
Where the two differ in practice
Keep control of the page after you send it
Set who can open a proposal, cap how many times it can be viewed, limit it to a single domain and give it an expiry date. Qwilr is SOC 2 Type 2 and GDPR aligned, with a certified audit trail on every acceptance.
Let buyers build the business case themselves
Drop an ROI calculator into the proposal and let a buyer put their own numbers in. Time saved, cost avoided, headcount freed up. The case for the purchase then gets made in their language rather than yours, which is the version that survives the internal conversation you are not in.
Live in days, not quarters
Qwilr is quick to stand up. Templates, a shared content library and onboarding support mean your first proposal goes out without a configuration project, and our design team will build the first template with you.
Moving your templates across
Moving across is a rebuild rather than a migration. Your best few templates get rebuilt in Qwilr, brand styles are set once so every page inherits them, and your CRM connects through HubSpot, Pipedrive, Zoho, Salesforce or Microsoft Dynamics 365. Onboarding, design services and the Help Centre cover the rest.
Hear from customers who chose us
“Qwilr is incredibly easy to use and saves our team so much time. We know we’re putting our best foot forward with every prospect.”
“On a functional level, we really appreciate how Qwilr allows us to password protect and digitally sign our proposals to improve privacy and security with clients. Also, the ability to track page views on live proposals has helped us better focus our time and efforts on pursuing quality leads.”
Qwilr has been a game-changer for us. Sales collateral that used to be a pain to build in Slides/Docs can now be spun up with Qwilr in minutes. Plus, we get real-time reporting to know when a prospect has re-engaged or is sharing our materials internally.
What people are saying on G2
Verified reviews from Qwilr customers on G2.
Qwilr has been a game changer for my sales team!
"It has increased our close rate significantly. Also, the analytics feature is super helpful!"
Simple Easy and Professional
“I have been in sales for over 33 years and find that this is hands down the single best tool for interacting with clients.”
Game changer for our business
We're a technology services company spends a lot of time telling a story about partnership. Qwilr allows us to continue that story through to the agreement, and we find a lot of value in that.
The best way to create proposals, period.
We are a marketing agency, so our proposals tend to be very detailed, but also need to be aesthetically pleasing and unique, so the ability to do this quickly is amazing.
A flexible and dependable tool that makes your communication stand out
Qwilr can enhance the way your communication is seen and experienced by the client, especially when it is more nuanced or subtle questions and comments that follow the main presentation. This is the kind of edge a good team needs.
Automate the process of creating professional proposals
The finished product offers a very professional appearance to prospective clients who instantly feel like they are being courted by a capable and technically advanced agency.
Qwilr vs Better Proposals: frequently asked questions
It depends how much you need to know after the proposal goes out. Better Proposals is built for speed and simplicity, and suits teams sending straightforward proposals at volume. Qwilr suits teams where the proposal has to do the selling, where buyers should be able to configure their own pricing, and where a rep needs to see which sections landed before deciding who to call.
Yes. Qwilr is a common Better Proposals alternative for teams that have outgrown template-and-send. It adds pricing buyers configure down to quantities, ROI calculators, block-level engagement data and page controls that stay in force after sending, while covering the essentials like e-signatures, payments and templates.
Both tools tell you a proposal was opened and roughly what was read. Better Proposals reports at page level, including when a proposal is forwarded. Qwilr reports inside the page, block by block, captures who each viewer was, and runs an engagement score so a rep is told when interest is building rather than having to interpret a report.
Qwilr's quote blocks let a buyer switch between packages, change quantities and add optional items, with the total updating live as they go. Better Proposals covers the simpler version of this, where a buyer picks one package or ticks an optional extra. The configuration a buyer accepts in Qwilr is what writes back to your CRM, so the forecast matches what they chose rather than what you quoted.
Yes. Qwilr's ROI calculator is built into the proposal rather than sent as a separate spreadsheet. A buyer enters their own figures and sees the payback in their own terms, and there is nothing for them to rebuild or version.
Content gets rebuilt into Qwilr templates rather than migrated file by file, so plan a short rebuild of your best few templates rather than a data migration. Brand styles are set once and every page inherits them, and our design team will build the first template with you.